The pouch for the primary products of Mountain House, maker of freeze dried backpacking foods, puts the viewer in the place of a backpacker in a beautiful setting, reflecting their trademark mountain image.
Oregon Freeze Dry
72-Hour Emergency Kit
Imagery for this kit of emergency meals was staged to show how comforting food and warm surroundings can be possible in an emergency situation using their products.
Fruit Crisps
A fresh, clean look for a new product entices the viewer by capitalizing on the attractiveness of fresh fruit.
Sunset Valley Organics
Blueberry Spread Label
Layout was translated from the established design of the original frozen blueberry pouch to create a recognizable family of products.
Marine Cuisine
Freeze Dried Meal Pouch
Branding for Marine Cuisine, a line of freeze dried meals for boaters, highlighted a couple on a luxurious catamaran to illustrate how easy it is to go boating when delicious meals are well handled.
Mountain House
Best Seller Box
Designed to hold a collection of products, this box also educates the viewer on preparation of the food and displays how good it looks.
Carte d’Or
Ice Cream Pouch
Created as a mock-up to present a sample product, this pouch capitalizes on the look of the existing brand, but in a totally new type of packaging,
Mountain House Meals
#10 Can Label
Large cans of emergency freeze dried meals reflect the delicious food available even during emergency situations by using the Mountian House product.
